Barbara Milgram needed help bringing her new brand and consulting practice online. Her brand needed to carry credibility and have a strong brand impact and recognition. Qualitative research must feel creative, engaging, imaginative, meaningful, innovative, simple and unique. A tall order!
We carried the name into visual metaphors and infographics that helped make the new brand feel innovative, sticky, interesting, and fun.
- Make brand have strong impact and recognition.
- Focus on “Pomegranate” in business name & conceptually.
- Should feel “fresh” and modern.
- Added pomegranate tree to logo and made pomegranate illustrations to help define concept.
- Used lots of white space and basic shapes to convey a modern, clean feel.